Apply now to become a finalist at the The Prudential Peak® AgeTech Challenge™ Pitch Competition to be held Wednesday, September 17, 2025, at the Thrive Center in Louisville, KY. 

Who Should Apply?

Innovators that have created tech or tech enabled solutions that have the potential to preserve and extend the health, longevity and independence of older adults. 

We’re primarily interested in technology and solutions that focus on early detection and/or prevention of chronic diseases and other conditions that adversely impact health such as hearing loss, hypertension, sleep disorders, obesity, COPD, and diabetes. 

Other areas include wellness, strength and fitness, social engagement, mental health, brain health, nutrition, and intergenerational connection. 

What’s At Stake?

The winner will be awarded a paid-for pilot* in the Prudential Peak well-being ecosystem with the opportunity to provide their unique technology or solution to select Prudential Long Term Care Insurance policyholders.

You must be able to present in person at the pitch competition event on September 17th. Selected finalists will receive $1,000 towards expenses for travel and accommodations.

*The winner will need to meet and comply with all contractual terms and conditions to be eligible to receive pilot funding.

Selection and Judging Criteria

• Product Adoption. The product or service must be commercially available and have validated adoption by customers and end users. 

• Revenue Model Viability. The company must be able to show that it has traction with paying customers. B2B, B2C, and B2B2C models are all acceptable. 

• Proof of Claims. The company must provide data to support its product claims. 

• Relevance to Target Market. The company must show that its product or service can support the health and wellness needs of long-term care policy holders.

• Readiness. Early stage innovations are encouraged to apply but must be determined by the judges to be ready for a large-scale deployment within the Prudential Peak ecosystem.